Betsie Melter's Real Estate Blog

My webmaster and IT extraordinaire introduced our office to QR codes this week. QR codes are a little graphic that you can put on print media and people who have smart phones can use them to scan info to their phones. It basically takes a picture of the graphic and it tells your phone where to go and brings up the website that the graphic has embedded into it. It is pretty cool.

He recommended using Scanlife, but there are a number of different companies out there doing it now. So, my next goal is to search out these QR codes and practice using them to see if they work and how easy they are to scan. Then, I am going to start putting the codes on my flyers for buyers or renters to use when driving by a property. My only problem is going to be getting the word out to people so they know what QR codes are and see the benefit to them. This way when I put a QR code on my flyers, people will actually use them.

I think it will be a really cool tool once people get used to them. The benefit for the client would be that when they are driving by one of my listings they can scan the QR code and my website or the specific home will pop up and they can see all of the pictures or the virtual tour right there on their phone in front of the house.

The technology that has come out in the last couple of years is just mind-boggling. I feel like I finally get the grasp of one thing and in the meantime 10 other things have already come and gone. I do see the usefulness of this and the instant gratification to the consumer. But like all things, it has to be used in order to be helpful and worthwhile.